Since this was an MVP product, I prioritised rolling out the essential core functionalities. We had to complete the design work stream within 12 weeks — one that addressed users’ pain points and was extremely code-friendly as we were building on a platform that was very basic.
The tricky part was to zoom in and out and consider how the designs of the back-end admin portal could impact the front-end view, as most of the information displayed on the front end was pulled from this admin portal.
Imapped out the site map, plotted the user flows, and built greyscale wireframes with regular conversations from the various stakeholders.
’ll admit that this is something I struggle with. I thought I found the perfect design solution to allow users to manage their applicants for different program types (either by individual sessions or by all sessions view) by intercepting a modal window and asking them to make a selection.
Sounds pretty straightforward, right? But through testing and analysis, I realised my oversight—how can I expect users to make a decision without showing them both choices first?
While option 2 seemed like a great revelation, many users skipped reading the yellow banner asking them to choose and were confused about why the interface was locked when they tried clicking into the cells.
I found that this was because the character line in the info banner was too long to scan quickly, causing most users to skip past it even though it was prominently designed. This led me to option 3, which broke the info text into digestible chunks and prominently placed it in the center.
This was so much better received by the users.
I carefully mapped out every step of their user flows with the aim of identifying opportunities where I could speed up their processes. For example, I didn’t want programme owners have to go through the entire form-filling experience every time they had a new opportunity to publish.
So I came up with a ‘duplicate’ feature from the list of their past opportunities to let them submit new programmes by overriding existing data. This was a good shortcut.
Time is precious. Programme owners would rather focus their time on important things than to do tedious admin processes. I added features that could speed up their workflows should they chose to use those options.
I knew that programme owners would be much happier using the portal if the system could help them do the majority of the heavy lifting so much so that their primary role was mainly to check for errors and validate the data before submissions.
This portal is not by any means done. In fact as a MVP, it the start of iteration and improvement process as new insights or experiments come along. However, I’m confident now that the portal embodies efficiency and flexibility to automate tasks and streamline workflows. With clean, user-friendly interfaces, DCA ensures simplicity, intuitiveness, to meet program owners core needs.