In November 2020, On My Way (OMW) microsite was launched to empower and guide youths aged 15-25 in their educational and career journeys. The site garnered immense success, as measured by an independent impact assessment study which revealed that the site played a part in boosting youth’s confidence in making informed decisions about their education and career choices.
The team decided to ride on this success by further improving the onsite user experience and expanding to meet other evolving needs such as programme partners, and the business.
This section covers key features that made it to the end after many rounds of iteration with youths and program partners. The section after this will give you more elaboration as to how I reached here.
broadens youth perspectives. For instance, even though a composer and a dentist might appear quite different from each other, they would be surprised to know that both play a part in creating a beautiful world. This new perspective helps to reveal possibilities that might not have been apparent to youths if i had designed job roles in a more detailed and narrow fashion.
provides youth with guidance as they navigate through the job roles and industries that they are most interested in. As shown in the top section, their bookmarking behaviour is captured to highlight the top worlds and industries that pique their interest, subtling nudging them to delve deeper into their exploration journey.
Our goal was to extract and analyse clean youth data for analysis. This was achieved through two key methods: Personalised youth profiles + Logging in via Singpass.
Acquiring youth data for analysis strategically positioned the business to gain a more comprehensive understanding of the youth demographic. This enables us to make informed decisions and foster stronger digital relationships with them.
The programme module now provides a comprehensive end-to-end experience for youth, allowing them to seamlessly browse, select, and register for programs—all within a unified portal. This stands in contrast to the previous setup, where individuals had to navigate through different sources, like formsg, emails, and telegram group for various program registration, leading to a loss of consolidated youth data.
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